FINAL WRAP
REPORT: Latin American Cultural Week® 2008 PAN AMERICAN MUSICAL ART RESEARCH, Inc. (PAMAR) successfully produced the Third Annual Latin American Cultural Week® (LACW) from November 5-21, 2008. PAMAR once again gathered more than 60 of the City’s most prestigious institutions to present Latin American art and artists, and united their efforts through a worldwide marketing campaign, which this year reached out to more than 500,000 individuals. PAMAR was honored this year to have once again received funding from the NYC Department of Cultural Affairs. Support for LACW 2008 from New York City was greatly enhanced by our active cooperation with Mayor Bloomberg’s Latin Media and Entertainment Commission. We were especially honored to have this support. On November 5, PAMAR was presented with a proclamation on the behalf of Mayor Bloomberg for its contributions to the city of New York during the LACW. Latin American Cultural Week featured performances, exhibitions, art fairs, workshops and events showcasing music, dance, literature, theater, and visual arts from or influenced by the diverse countries of Latin America. Partnering with many of the City’s most prestigious cultural institutions, PAMAR met its goal of presenting the highest quality art and artists to a broad community. Some of LACW 2008 participating institutions were: Sotheby’s, The Americas Society, Brooklyn College, World Financial Center, PINTA, From Bach to Broadway LLC, Mexican Cultural Institute, Christie’s, Instituto Cervantes, the Second Annual International Caribbean Art Fair, Lehman College, Upwardly Global and many others, including Latin American Consulates.
The following
summarizes the participation and marketing efforts put forth for the
Third Annual LACW. PAMAR intends to continue to produce this annual
event, each year growing in size and scope as visibility and funding
increases. PARTICIPATION With the participation of more than 60 cultural institutions and presenting organizations, LACW included a wide variety of programming options for audiences. The scale of audiences for the events ranged from intimate settings of fewer than thirty to music and dance showcases with attendance in the several hundreds. It is estimated the audience for this year’s LACW events was more than ---. Number of Visual Arts Exhibitions: 10 Number of Art Fairs: 2 Number of Art Auctions: 2 Number of Dance Performances: 8 Number of Music Performances: 34 Number of Lectures/Literature Discussions: 9 Number of Theater Performances: 5
LACW LAUNCHING AT WORLD FINANCIAL CENTER PAMAR launched its 2008 Latin American Cultural Week during a free open-air music and dance showcase at the World Financial Center’s Winter Garden. The event was highlighted by representatives from Mayor Bloomberg’s office presenting PAMAR with a proclamation on behalf of the city and the mayor, citing the LACW as showcasing “the very best of Hispanic music, film, dance and visual art.” The event was hosted by Stephanie Simon, cultural reporter for NY1 News. Participants were the National Youth Symphony Orchestra of Uruguay “Jose Artigas”, Eddy Marcano’s Trio Acustico from Venezuela, GlamourTango, featuring performers from Argentina and Uruguay, and DANMAR, Academy of Performing Arts’ Hispanic Dance Showcase from Houston, Texas.
MUSIC AND DANCE MARATHON The LACW 2008 featured its first Latin American Music & Dance Marathon on Sunday November 9 at the Zipper Factory, with nearly twenty different groups performing over a ten hour period and several hundred residents of New York and visitors alike in attendance. The event was sponsored by Wines of Argentina and received press from the New York 1 television network. Performers presented music and dance from Colombia, Brazil, Argentina, Uruguay, Venezuela, Mexico, Spain, the U.S. and many other countries.
PUBLICITY CAMPAIGN PAMAR continued its principal objective of increasing visibility of the Latin American Cultural Week. Operating on a shoestring budget, and with major support and collaboration from Sotheby’s, Christie’s and our media associates ArtNexus, El Diario La Prensa, De Norte a Sur and Shibui Markets, we were able to advertise within a wide range of print, broadcast and Internet media. Our publicity agents included PAMAR in all free listings throughout the City and contacted specifically targeted individuals who are known to be interested in projects such as LACW. Critics were once again encouraged to mention the overall project in their reviews of individual events. Publicity materials for the LACW included- BROCHURES q 30,000 full-color brochures produced and distributed throughout New York City q 300-1000 distributed to each participating institution to be sent to their mailing lists
11”X17” POSTERS q Full color posters produced and placed ---- for the following events: o The Latin American Cultural Week o LACW launching and Celebracion de Musica y Danza at World Financial Center’s Winter Garden o The First Annual Music and Dance Marathon POSTCARDS q Distributed to promote the First Annual Music and Dance Marathon
SPECIAL MAILINGS/MEDIA SPONSORSHIP q Sotheby’s included LACW brochures in mailings for their Latin American Art Auctions q 4 half page ads in El Diario La Prensa q 6 full page ads in De Norte a Sur q Full page print ad in Art Nexus magazine in both Spanish and English q Art Nexus online advertising to over 40,000 subscribers q Shibui Markets Online advertising (Sept to November approx 1000 visits per day)
PR ANNOUNCEMENTS q Press release, by post and e-mail, announcing the LACW and all events o sent to NYC listings editors and services, including NYC Department of Cultural Affairs website, WQXR, NYC & Co., and several others: theater writers, dance writers, music writers, Hispanic press; (critics and feature writers for all) q Cover sheet and a list of events sent to specific interest groups (music, dance and art) and to radio and TV shows, offering interviews with the producer/participants q Interviews with NY1 (both English and Noticias Spanish editions) q Announcements sent to radio stations WADO Univision Radio, WBAI Radio, WKCR Radio, WINS 1010, and WCBS 880 q Announcements sent to broadcast media outlets CNN en Espanol, NY1 Noticias, HITN, Univision 41, and Telemundo 47 q Announcements to publications AP, UPI, Reuters, Billboard, Crains New York, NY Times, NY Cool Stuff, The Big List, and Cadenza.org
OTHER ONLINE/PRINT ADVERTISING* (see partial listing attached) q PAMAR website section dedicated specifically to LACW, with links to all participating institutions and event information q Participating institutions set up links to PAMAR’s site and included LACW logo and mention in online and select print materials
q
Advertised in City and NYC Tourism websites CORPORATE SPONSORSHIP Latin American Cultural Week is supported, in part by- The New York City Department of Cultural Affairs Latin Media & Entertainment Commission International Caribbean Art Fair arts>World Financial Center Wines of Argentina
ArtNexus El Diario La Prensa DANMAR Performing Arts Citgo Rennert Shibui Markets As the scope of the Latin American Cultural Week continues to grow, PAMAR anticipates major developments in the areas of Publicity and Marketing, with an increase in Corporate and Foundation support. PAMAR is a not-for-profit 501(c)3 corporation. Founder/Executive & Artistic Director Polly Ferman LACW Producer Polly Ferman LACW Visual Arts Coordinator Graciela Kartofel |